tadaa

Privacy Policy

menschmaschine Publishing GmbH uses your personal data solely in compliance with data protection laws

1. Definition of personal data

Under German law personal data is defined as follows: particulars about individual or factual circumstances related to a certain or definable natural person („subject“). With regard to tadaa this includes but is not limited to your name and your E-Mail address.

2. Disclosure of your data/ transmission to third parties.

2.1 With registration for tadaa your nickname/tadaa-name will be visible for all tadaa users as well as all internet users. The same applies to all pictures that you post. Furthermore your chosen or transmitted „Realname“ may be visible for registered users with the tadaa-client (the App). This might especially happen with regard to users that you are suggested to (as defined in clause 3.2)

2.2 We generally won’t transfer any of your data to third parties without your permission. Please acknowledge that we might be obliged to disclose your data in the cause of a legal proceeding.

3. Use of your data / opt-in

3.1 We collect, store and process data in order to get a better understanding of our users and to improve our service. Our goal is to make tadaa even more comfortable to use and to optimize the internal processes. We therefore run internal evaluations with a focus on demographics as well as user interests and user behaviour. We might now or in future use the results of these evaluations for promotional purposes. This may include individualised ads, e.g. regional ads or gender specific ads. Furthermore we might use the evaluation results for behavioural targeting. This may include a cross-platform targeting. We might also use anonymized profile information for targeted advertising.

3.2 When you sing up for tadaa you will be asked to give the App permission to access your phones’ address book. This is in order to find other users within the service that you might already know. If you opt for this all Email-addresses in your phonebook will be anonymized and transferred to us. Anonymized means that a non-reversible hash-value will be generated. We will match these hash values with hash-values that are already stored in our system. As a result we might suggest other users to you that you may already know. With sign-up for tadaa your email-address will be anonymized and stored in the same way as defined above. We do this in order to provide the same function to other users also. Hash-values will be stored permanently for this purpose. Please note that Email-addresses from your phone’s address book will always be transferred to us and others as encrypted and anonymized hash-values only and will never be readable for us. We will never transmit your contacts in readable form to anyone. Subject to your prior permission, we will use a similar technology in order to connect you with facebook-friends or twitterfollower on tadaa.

3.3. Using tadaa you give your permission to us to collect, store and use your IP-address, your login-information as well as a login time-stamp. We use this information to prevent and investigate attacks on tadaa. We will also disclose this information to law enforcement agencies if required under the applicable law. Any of this data will be stored for a period of one month.

4. Use of cookies on www.tadaa.net (no cookies used within the app)

4.1. Cookies

As many other companies do, cookies are and will be used for tadaa. The purpose of this is to give you the best possible user experience. Cookies are small text files that allow a user-recognition. This means that a user doesn’t have to provide log in information every time he uses the service. Furthermore cookies help us to adapt our services to user-interests. We use cookies to analyse the usage of tadaa and to provide information that might interest you. You may use tadaa without cookies. This might result in a limitation of features that are provided within tadaa. Internet browsers can be configured in a way that all cookies are declined.

4.2. Partner cookies

We may also use cookies that are provided by our partners. Using these cookies, our partners may display ads on our website or within our Apps. This might be DoubleClick/Google for the web service or Apple’s iAd-Service for mobile devices. Parnters may therefore place or read an individual cookie within our browser, iPhone or mobile device. In connection with the ad placement information about your usage of tadaa might be gathered and transmitted to the advertiser. This includes but is not limited to information about the ad-frequency. Personal data, e.g your name or your GPS location will not be gathered or transferred though. you can therefore not be identified through this process. Users can opt-out for this transfer of data using the procedures as described under http://www.doubleclick.com/us/corporate/privacy/privacy/, http://www.google.com/intl/de/privacy_ads.html or http://www.meine-cookies.org/. More information about the Apple iAd-System can be found at http://www.apple.com/de/privacy/

4.3 Google Analytics

The website www.tadaa.net (“Website”) uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. You may at any time for the future opt out for Google Analytics at (http://tools.google.com/dlpage/gaoptout?hl=de)This website uses the „anonymizeIp()“ extension. IP-addresses will be shortend in order to prevent a user-identification. The information generated by the cookie about your use of the website (including the shortend IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

5. Facebook Social Plugins / Facebook Connect

5.1. SocialPlugins

Tadaa uses or will in future use so called SocialPlugins (“Plugins”). These plugins are provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, the operator of facebook.com (“Facebook”). You can identify theses Plugins by the Facebook-Logo or the text-reference “Facebook SocialPlugin” within tadaa.

Aconncetion to the Facebook systems will be established any time you access a part of tadaa that embodies a Plugin. Facebook will use this connection to display content within your browser.

The Plugin will also transfer certain other information to Facebook, e.g. the access of our service through your browser. In case that you use Facebook on the same computer as tadaa and you are logged in for Facebook while using tadaa both actions will be linked by Facebook. Apart from the information about the current usage this may result in further actions. E.g. the Plugin may transmit the use of the “Like”-button and store this information within Facebook.

Details about the use of data by Facebook are provided within Facebook’s privacy policy under http://www.facebook.com/policy.php

These include information about appropriate settings and privacy proctection.

You may prevent the transfer and use of data to/by Facebook by logging there out before you use tadaa.

5.2 Facebook / Twitter log-in / shared and linked usage

You may sign up for tadaa using an existing Facebook account. This feature is realized through the “Facebook Connect” Service. Any transfer of data through Facebook is subject to your prior permission. If you opt in for Facebook Connect a new tadaa account will be created using your Facebook dataset. Furthermore a permanent connection will be established between your Facebook and tadaa account. A similar service is provided for Twitter accouts, using “oauth”.

If you choose to use tadaa for sharing content on Facebook, Twitter or other third party services, the privacy policies of these services apply. More information can be found on www.facebook.com and www.twitter.com.

6. Deletion of your data

You may at any time edit or delete your data. This includes profile information as well as photos posted. You may undo any changes within a period of two weeks. After this earlier content will be deleted permanently.

7. Data security

We use best efforts to protect your data within the scope of applicable data protection laws. Still there is no guarantee for an absolute secure communication. Therefore third parties might be able to use the information and data that you transmit over the internet. Menschmaschine Publishing GmbH is not liable for any kind of disclosure of information to third parties due to communication errors or unauthorised access.

8. No liability for third party services.

We work with several partners whose services are accessible through tadaa. These third parties usually provide their own privacy policies. We are not liable for these third party policies.

This English language version of the tadaa privacy policy is provided for convenience purposes only. The German language version is accessible under http://www.tadaa.net/de/legal/privacy/v/3.0. In any case of contradictions, solely the German language version applies.

9. Use of tadaa without registration

You may use some functions of the tadaa APP without prior registration. This mainly includes the photo editing features that do not require a use of the photo sharing/broadcasting service. We will not create a user profile in this case. Profiles of other users might be displayed in the awesome-tab.

The APP will with initial start transfer your IPhone Device ID to menschmaschine Publishing GmbH. We will store this ID to recognize your device as unique. This transmission will take place by device-handshake any time you start the APP. We collect this data to measure general user activity and to address unregistered users through notifications within the APP. These notifications will always be inside the APP (hat-symbol). We will not send push notifications to unregistered users.

Hamburg 5th July 2011