menschmaschine Publishing GmbH uses your personal data solely in compliance with data protection laws.
1. Definition of personal data
Under German law personal data is defined as follows: particulars about individual or factual circumstances related to a certain or definable natural person („subject“). With regard to tadaa this includes but is not limited to your name and your E-Mail address, your Avatar (if you are recognizable on that). If you link your tadaa profile with a twitter or Facebook profile (or other services like Tumblr, Foursquare, Flicker, etc.. if provided) such links may also be personal data.
2. Disclosure of your data/ transmission to third parties
2.1 With registration for tadaa the “tadaa-name” you choose and your “real” name (as provided by you) will be visible for all tadaa users as well as all internet users. We will never show your Email address though and will not give it to third parties.
All photos that you publish on tadaa will be visible for any tadaa user as well as all internet users (via your photo-blog at http://www.tadaa.net/[username]). Please see our Terms and Conditions for details. You may choose a venue or location to be associated with your photo when you upload it to tadaa. This is not mandatory though. You may pick an exact location or a region (such as “Hamburg” or “New York”). All pictures and location information can be deleted after upload at any time.
Photos will only be uploaded and published on tadaa when you actively use the upload function by pressing the “tadaa” or “upload” -button with in the app. You may also only use tadaa solely as a camera app. No pictures will be uploaded or transferred to us by using the photo-editing functions.
Please note that you may be identified indirectly if you share your photos or activities on third party services such as Facebook or Twitter. E.g.: If your registered anonymously on tadaa as user “johndoe” and you link your tadaa account with your real Facebook-Profile you may be identified on tadaa.
Linking tadaa with third party services is optional.
2.2 We will not transfer any of your personal data to third parties without your permission. We may transfer anonymized (error-) logs to third party services such as “Google Analytics Events” or “Flurry”. These logfiles wil not contain any personal data. Please acknowledge that we might be obliged to disclose your personal data in the cause of a legal proceeding.
3. Use of your data / opt-in
3.1 We collect, store and process data in order to get a better understanding of the App’s performance and usability. Our goal is to make tadaa even faster, better and more comfortable to use. We therefore run internal evaluations with a focus on demographics as well as user interests and user behaviour. We might now or in future use the results of these evaluations for promotional purposes. This may include individualized ads, e.g. regional ads or gender specific ads. Furthermore we might use the evaluation results for behavioural targeting. This may include a cross-platform targeting. We might also use anonymized profile information for targeted advertising.
3.2 When you sign up for tadaa you will be asked to give the App permission to access your phones’ address book. This is in order to find other users within the service that you might already know. If you opt for this, all Email-addresses in your phonebook will be anonymized and transferred to us. Anonymized means that a non-reversible hash-value will be generated. We will match these hash values with hash-values that are already stored in our system. As a result we might suggest other users to you that you may already know. With sign-up for tadaa your email-address will be anonymized and stored in the same way as defined above. We do this in order to provide the same function to other users also. Hash-values will be stored permanently for this purpose. Please note that Email-addresses from your phone’s address book will always be transferred to us and others as encrypted and anonymized hash-values only and will never be readable for us. We will never transmit your contacts in any readable form to anyone.
Subject to your prior permission, we will use a similar technology in order to connect you with facebook-friends or twitter followers, Instagram contacts or other services in future. We will in all cases ask for your consent before doing this.
3.3 Using tadaa you give your permission to us to collect, store and use your IP-address, your login-information as well as a login time-stamp. We use this information to prevent and investigate attacks on tadaa. We will also disclose this information to law enforcement agencies if required under the applicable law. Any of this data will be stored for a period of one month.
4.2 Partner cookies
4.3 Google Analytics
We use Google Analytics for the Website with activated IP-anonymization as described above.
Further we also use Google Analytics for the tadaa App (iOS). Within the App no IP-addresses are processed. What we do is to create an anonymized (hashed) Device-ID. This will only be used by us and only we are able to associate the Device-ID with your user account.
4.4 Flurry Analytics
Within tadaa we use the Flurry Analytics service operated by Flurry.com 282 2ND STREET, SUITE 202 SAN FRANCISCO, CA 94105, USA). This service gathers information about user behavior within the app an on our website. We therefore transfer several information to the operator of Flurry.com so that they can aggregate this information into a report for us. This information currently consists of
- the tadaa version used
- your iOS version number
- a time stamp of your use of tadaa
- a Device-ID (not the UDID, also see clause 10 for details)
- The IMEI of your device (if applicable)
- Your type of device (e.g. IPhone, IPod, etc..)
- Language settings and timezone of your device
- Information about network service quality (Wifi, 3G, etc..)
- Your MAC-address (hardware ID of your network interface, if applicable)
The data transferred to Flurry will be anonymized (replaced with a Hash-value) by Flurry in most cases. This applies in particular to the IMEI-number, the Device-ID and the MAC-address.
For further information about privacy on Flurry, please see here http://www.flurry.com/privacy-policy.html. You may also opt-out from data processing by Flurry here: http://www.flurry.com/user-opt-out.html
To do this you nee to provide your Device-ID and your Wifi/MAC-address to Flurry.com. Flurry will then deactivate data processing for your device.
5. Facebook Social Plugins / Facebook Connect / Twitter
Tadaa uses or will in future use so called SocialPlugins (“Plugins”). These plugins are provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, the operator of “Facebook”. You can identify theses Plugins by the Facebook-Logo within tadaa.
A connection to the Facebook systems will be established any time you access a part of tadaa that embodies a Plugin as well as in other cases where you have established a connection between Facebook and tadaa that has not terminated yet . Facebook will use this connection to display content within your browser/mobile device.
The Plugin will also transfer certain other information to Facebook, e.g. the access of our service through your browser/mobile device. In case that you use Facebook on the same computer as the tadaa website (www.tadaa.net) and you are logged in for Facebook while using tadaa both actions will be linked by Facebook. Apart from the information about the current usage this may result in further actions. E.g. the Plugin may transmit the use of the “Like”-button and store this information within Facebook and display this information in your Facebook profile, depending on your settings.
If you choose the “Upload to Facebook – option” (by chosing the F-symbol or not opting out) during the tadaa-upload, your picture or a link to your picture will be uploaded to your Facebook profile and be displayed there. You may edit your settings on facebook-sharing under the settings-option within the tadaa-app.
The twitter-upload function or uploads to other services work on a similar functionality.
You may prevent the transfer and use of data to/by Facebook by logging there out before you use tadaa.
5.2 Facebook / Twitter log-in / shared and linked usage
You may sign up for tadaa using an existing Facebook account. Any transfer of data through Facebook is subject to your prior permission. If you opt in for facebook signup a new tadaa account will be created using your Facebook dataset. Furthermore a connection will be established between your Facebook and tadaa account. You may cancel this connection again within your Facebook account settings. A similar service is provided for Twitter accounts, using “oauth”/”xauth” or other third party services but in any case only upon your privor approval.
If you choose to use tadaa for sharing content on Facebook, Twitter or other third party services, the privacy policies of these services apply. More information can be found on www.facebook.com and www.twitter.com.
6. Deletion of your data
You may at any time edit or delete your data within your profile information. You may delete at all times your photos posted as well as your comments. Editing photos and comments that have been posted is not possible due to technical restrictions at the moment. You may delete and post these again at any time though. If you wish to completely delete your account you may request this by Email to firstname.lastname@example.org. We will then delete your account within one working day. You may request undo of an account deletion within a period of two weeks. After this all data will be deleted permanently.
7. Data security
We use best efforts to protect your data within the scope of applicable data protection laws. Still there is no guarantee for an absolute secure communication. Therefore third parties might theoretically be able to use the information and data that you transmit over the internet. Menschmaschine Publishing GmbH is not liable for any kind of disclosure of information to third parties due to communication errors or unauthorised access.
8. No liability for third party services
We work with several partners whose services are accessible through tadaa. These third parties usually provide their own privacy policies. We are not liable for these third party policies.
9. Use of tadaa without registration
You may use some functions of the tadaa App without prior registration. This includes most of the camara and photo editing features that do not require a use of the photo sharing/broadcasting service. We will not create a user profile in this case.
10. Device ID
The App will with initial start transfer your IPhone Device ID to menschmaschine Publishing GmbH. We do not use the IPhone UDID for this. The device ID is an ID specially created by us solely for recognition of your device within tadaa. We will store this ID to recognize your device as a unique client.
This transmission will take place by device-handshake from time to time when you start the App.
We collect this data to measure general user activity and to address unregistered users through notifications within the App as well as for security reasons (effective prevention of fraud and misuse of the service.
Hamburg, February 20th 2013